Graphic Design

Course Number: WT 235
Transcript Title: Graphic Design
Created: May 15, 2018
Updated: May 21, 2021
Total Credits: 4
Lecture Hours: 30
Lecture / Lab Hours: 0
Lab Hours: 30
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0

Prerequisites

Course Description

Provides an overview of practical and effective graphic design processes. Develops skills in digital illustration, page layout, image-scanning, image manipulation, digital printing processes and photography. Prerequisites: CAS 230. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Use design application software to create effective print and digital content.
  2. Apply graphic design principles to the creation of layouts, digital illustrations and photography manipulation and enhancements.
  3. Apply knowledge of color theory and typography to original graphic design projects.
  4. Create original digital content that demonstrates basic technological proficiency with industry standard hardware, software and protocols applicable to the computer graphics industry.

Outcome Assessment Strategies

Assessments may include: objective tests or quizzes, scored assignments, related projects, class discussion participation and/or journal reflections

Texts and Materials

  • Design WorkshopRobin Williams
  • The Non-Designer’s Design Book, Robin Williams
  • The Non-Designer’s Web Book, Robin Williams
  • The Graphic Designer’s Digital Toolkit, Allan Wood
  • Graphic Design: The New Basics, Ellen Lupton

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

Outcome #1: Use design application software to create effective print and digital content.
  • Draw and illustrate using computer software such as Adobe Photoshop, Illustrator, InDesign, Canva, GIMP or other current design software
  • Complete single and multiple-page layouts.
    • Applying visual themes using master pages
    • File naming conventions
    • Interactive page elements
Outcome #2: Apply graphic design principles to the creation of layouts, digital illustrations and photography manipulation and enhancements.
  • Hierarchy
  • Balance using tension, Balance using Symmetry
  • 2D and 3D Illustrations
  • Alignment
  • Symmetry
  • Repetition
  • Contrast
  • Filters and special effects
  • Importance of white space
Outcome #3: Apply knowledge of color theory and typography to original graphic design projects.
  • Typography
    • Fonts
    • Kerning
    • Widows and orphans
  • Type
    • Relationships: concordant, conflicting, contrasting
    • Categories of type: Oldstyle, Modern, Slab serif, Sans serif, Script, decorative
  • Color Theory
    • The color wheel
    • Color relationships
    • Shades, tints, and tones
  • CMYK vs. RGB, print vs screen
Outcome #4: Create original digital content that demonstrates basic technological proficiency with industry standard hardware, software and protocols applicable to the computer graphics industry. 
  • File management
  • Importing images for use in various applications.
  • Copyright
  • Fair Use
  • Creative Commons
    • Commercial use, royalty free
  • User experience
  • Accessibility
  • Vector graphics, avoiding pixilation
  • Accuracy, Importance of proofreading and editing
  • Workflow