Course Number:
CAS 230
Transcript Title:
Design Principles
Aug 08, 2022
Aug 17, 2022
Total Credits:
Lecture Hours:
Lecture / Lab Hours:
Lab Hours:
Satisfies Cultural Literacy requirement:
Satisfies General Education requirement:
Grading Options
A-F, P/NP, Audit
Default Grading Options
Repeats available for credit:


CAS 108
CAS 133

Course Description

Develops familiarity with print and web design processes, including: basic design principles, color theory, typeface categories, current trends, and file management. Examines the differences between and the application of print and web design principles. Mac or PC format accepted. Recommended: CAS 108 and CAS 133. Audit available.

Course Outcomes

Upon successful completion of this course, students will be able to:

  1. Apply basic design principles (color theory, proximity, alignments, repetition, and contract) to print and web design.
  2. Apply an understanding of typeface and typeface categories to print and web design.
  3. Apply knowledge of current print and web design trends.
  4. Recognize file management similarities and differences for print and web design.

Suggested Outcome Assessment Strategies

Assessments may include: objective tests or quizzes, scored assignments, projects, design portfolios, class discussion participation and  journal reflections

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content

Basic design principles for print

  • print design principles, proximity, alignment, repetition, contract, color theory
  • print idea collection – print design portfolio
  • typeface, type categories
  • use design principles in creating print documents; like flyers, business cards, ads, postcards, emailing, etc.
  • current trends in print design

Basic design principles for the web

  • Review of “What is the web?”, web search, web authoring software, current trends in web design
  • Print and web design differences, advantages, disadvantages, pros and cons
  • Interface design, good design, bad design
  • Web file organization, why important to web design, tips, errors; e-design portfolio
  • Web browsers, servers, File Transfer Protocol (FTP), domain names, hosting

Design Portfolio for print and web

Suggested Texts and Materials

  • The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice / Edition 3- $18.00 new (2014)
  • The Non-Designers Web Book/3rd edition - $24.00 new (2014).