Mass Communication and Society

Course Number: COMM 228
Transcript Title: Mass Communication and Society
Created: September 1, 2012
Updated: August 26, 2019
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: Yes
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0

Prerequisites

MTH 20 or equivalent placement test scores. Prerequisite/concurrent: WR 121.

Course Description

Explores the symbiotic relationship of the mass media and society from a rhetorical perspective. Examines the technological advancements in mass communications and their subsequent effect on public discourse and the individual in society. Prerequisites: MTH 20 or equivalent placement test scores. Prerequisite/concurrent: WR 121. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Understand the role of media freedoms in preserving our democracy and building and maintaining a free society.
  2. Recognize the impact of political and economic influences on media content.
  3. Recognize the importance of ethical standards within mass media, as they relate to the pursuit of truth, accuracy, fairness and diversity.
  4. Evaluate media information through the application of media literacy and critical thinking skills.

Alignment with Institutional Core Learning Outcomes

Major 1. Communicate effectively using appropriate reading, writing, listening, and speaking skills. (Communication)

Major

2. Creatively solve problems by using relevant methods of research, personal reflection, reasoning, and evaluation of information. (Critical thinking and Problem-Solving)

Not addressed

3. Extract, interpret, evaluate, communicate, and apply quantitative information and methods to solve problems, evaluate claims, and support decisions in their academic, professional and private lives. (Quantitative Literacy)

Major

4. Use an understanding of cultural differences to constructively address issues that arise in the workplace and community. (Cultural Awareness)

Minor

5. Recognize the consequences of human activity upon our social and natural world. (Community and Environmental Responsibility)

To establish an intentional learning environment, Core Learning Outcomes (CLOs) require a clear definition of instructional strategies, evidence of recurrent instruction, and employment of several assessment modes.

Major Designation

  1. The outcome is addressed recurrently in the curriculum, regularly enough to establish a thorough understanding.
  2. Students can demonstrate and are assessed on a thorough understanding of the outcome.
    • The course includes at least one assignment that can be assessed by applying the appropriate CLO rubric.

Minor Designation

  1. The outcome is addressed adequately in the curriculum, establishing fundamental understanding.
  2. Students can demonstrate and are assessed on a fundamental understanding of the outcome.
    • The course includes at least one assignment that can be assessed by applying the appropriate CLO rubric.

Outcome Assessment Strategies

Assessment strategies may include:

  • Qualitative examinations
  • Quantitative examinations
  • Essays
  • Journals
  • Research papers
  • In-class participation
  • Portfolios
  • Projects
  • Oral presentations
  • Group work
  • Reaction papers
  • Service Learning

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

Themes, Concepts & Issues:

  • Histories and growth of different media
  • Connections between types of media
  • Print media
  • Radio
  • Electronic media
  • Persuasive Professionals
  • International Media
  • Connection between media and society
  • Political Economy analysis of media
  • Media literacy
  • Media and democracy

Competencies and Skills:

  • Be able to analyze the functions of mass communication systems and their effect on society.
  • Be able to explain the histories and connections between different media.
  • Be able to see how the dissemination of information influences individual perceptions.
  • Be able to identify the differences and similarities in the broad range of mass media.
  • Be able to make connections between and among the different elements influencing mass media.