Entrepreneurship Capstone – Year Two

Course Number: BA 296
Transcript Title: Entrepreneurship Capstone YR 2
Created: April 12, 2019
Updated: May 8, 2019
Total Credits: 2
Lecture Hours: 20
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0

Prerequisites

Completion of 60 credits of required coursework for Entrepreneurship/Small Business Management degree or instructor permission.

Course Description

Synthesizes the two years of study into developing an entrepreneurial venture and managing an ongoing small business. Prepares students to seek financing with an organized portfolio of work suitable for discussion with investors and other outside interested parties. Prerequisites: Completion of 60 credits of required coursework for Entrepreneurship/Small Business Management degree or instructor permission. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Compose and justify a comprehensive business plan including description of the company, product or service, market analysis, competition analysis, marketing strategy, operations and implementation, and management team.
  2. Defend a three-year financial forecast including profit & loss, balance sheet, and cash flow statements using appropriate business software as a funding request from a private or commercial lending institution.
  3. Communicate effectively an entrepreneurial idea and the steps one would take to bring the idea to reality while detailing the risks and rewards in the business plan.

Outcome Assessment Strategies

  • Class participation and discussion
  • Individual assignments
  • Case study analysis
  • Group projects
  • Presentations

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

This course is the capstone for the Degree.  Students will be asked to develop their own business idea and apply their learning to each aspect of said business.  Students will create a portfolio of their business plans, projections and systems and present their concept in written and oral form.

Examples of potential capstone projects are as follows:

  • Business plan for a new start-up venture, or product
  • Marketing plan and associated financials for a new product or service
  • Study evaluating the feasibility of establishing an international consultancy
  • Strategic analysis of how to combat reduced market share from competitive entry
  • Reorganization plan following massive corporate downsizing
  • Analysis of point of service HMO plan for health care Analysis of emergency room care for a local hospital
  • Short and long term business plan for an urgency care/walk-in unit of a hospital
  • Analysis of emerging technology threat to core business
  • Business plan for a model LAN based computing environment
  • Business plan to guide the development & implementation of a new strategic business unit
  • A plan for the development & implementation of a direct marketing customer database
  • Development of a strategic, financial, and information system for an existing small business
  • A plan analyzing the feasibility and implementation issues of an advanced engineering training program
  • Proposal for creation of a NW Regional high voltage energy transmission grid
  • Analysis of major financial decision on whether to go public
  • A plan for analyzing outsourcing decisions
  • Feasibility and market analysis for a web-based cell phone application