Principles of Retailing & E-tailing

Course Number: BA 249
Transcript Title: Prin/Retailing & E-tailing
Created: September 1, 2012
Updated: August 26, 2019
Total Credits: 3
Lecture Hours: 30
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0


WR 115, RD 115 and MTH 20 or equivalent placement test scores

Course Description

Explores types of retail, strategic planning and operational management. Emphasizes the analysis of the target market, how to develop retail marketing mix elements, and the review of store planning techniques. Includes how the retailing environment is changing and the impact of technology and government regulations. Prerequisite: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Select a store location and develop store layout and design.
  2. Develop a merchandise plan and budget.
  3. Understand and apply retail marketing mix elements to a retail operation.
  4. Identify internet opportunities for selling goods and services.

Outcome Assessment Strategies

Assessment may include:  Projects with original work, examinations, quizzes, homework assignments, research papers, and small group problem-solving of questions arising from application of course concepts and concerns to actual experience, oral presentations, attendance/class participation, and written/oral presentations.

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

  1. Historical perspective of retailing and current retail environmental factors.
  2. Retail career paths and human resource planning.
  3. Types of retail institutions.
  4. Mix of retail consumers.
  5. Site location
  6. Store layout and design.
  7. Elements of exterior and interior displays.
  8. Merchandise planning and budgeting.
  9. Merchandise and vendor selection process.
  10. Inventory control systems.
  11. Merchandise prices.
  12. Retail advertising and media selection.
  13. Advertising plan and budget.
  14. Sales promotion calendar of events.
  15. Public relations.
  16. The retail sales team.
  17. Factors impacting international retailing.
  18. Short-term and long-term planning for the future.
  19. Impact of technology and government on retailing.