Introduction to E-Commerce

Course Number: BA 207
Transcript Title: Introduction to E-Commerce
Created: September 1, 2012
Updated: August 26, 2019
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0

Prerequisites

WR 115, RD 115 and MTH 20 or equivalent placement test scores

Course Description

Introduces the technology and history of electronic commerce and its uses as a medium from informational websites to full online retail systems. Examines the concepts, vocabulary, and procedures associated with electronic commerce. Presents concepts and skills for the strategic use of electronic commerce and related information technology. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Understand the history, vocabulary, procedures, concepts, foundation and importance of electronic commerce
  2. Build an electronic commerce web site, addressing marketing, payment options, security, and customer service.
  3. Identify and respond to the management issues underlying electronic commerce, including: organizational structure, strategic planning, goal setting, corporate social responsibility, the international arena, changing market intermediaries, resource allocation and customer service.

Outcome Assessment Strategies

Assessment methods may include: examinations, quizzes, homework assignments, research papers, and small group problem-solving of questions arising from application of course concepts and concerns to actual experience, oral presentations.

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

  • history, foundation and significance of electronic commerce 
  • electronic business models and infrastructure
  • designing of on-line storefront
  • legal and ethical challenges of electronic commerce.
  • creating a web site using an HTML authoring tool
  • electronic commerce:electronic payment, security, the regulatory environment issues and concepts
  • Web-based marketing using electronic commerce