Introduction to Entrepreneurship

Course Number: BA 150
Transcript Title: Intro to Entrepreneurship
Created: April 12, 2019
Updated: April 12, 2019
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0


Or equivalent placement test scores.

Course Description

Introduces the managerial practices of successful entrepreneurship in all types of organizations. Evaluates the business skills, leadership skills, traits, and commitment necessary to successfully operate an entrepreneurial venture. Reviews the challenges and rewards of entrepreneurship. Examines entrepreneurial businesses in the United States and their impact on the economy. Considers recent trends in social entrepreneurship. Prerequisites: RD 115, WR 115 and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Compare and contrast the multiple contexts in which entrepreneurs may work: as business owners, as employees (working in small, mid-size, or large companies), or as consultants.
  2. Apply the values and personal traits that strengthen an individual’s likelihood of successfully launching and operating an entrepreneurial venture and assess personal skills against those successful entrepreneurs.
  3. Identify opportunities in the marketplace, and the steps to develop a business plan/canvas for operating a business, and the options for securing funding for a new business venture.
  4. Identify the reasons small businesses fail and how businesses that fail exit their markets.
  5. Explain the importance of creativity, leadership, innovation, continued learning, ethics, and networking for successful entrepreneurs.

Outcome Assessment Strategies

  • Class participation and discussion
  • Case study analysis
  • Individual assignments
  • Group projects
  • Presentations
  • Completion of assessment examinations

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

  1. What is Entrepreneurship
  2. Opportunity Recognition and Design Thinking
  3. Evaluating Entrepreneurial Opportunities
  4. Business Models
  5. Business Planning
  6. Financing Entrepreneurship
  7. Business Set-Up, Start-Up, and Growth
  8. Strategic Entrepreneurship
  9. Innovation and Entrepreneurship
  10. The Entrepreneurial Environment
  11. Development of an exit plan