Mass Communication and Society
Course Number: COMM 228
Transcript Title: Mass Communication and Society
Created: September 1, 2012
Updated: December 19, 2014
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: Yes
Grading options: A-F (default), P-NP, audit
Explores the symbiotic relationship of the mass media and society from a rhetorical perspective. Examines the technological advancements in mass communications and their subsequent effect on public discourse and the individual in society. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.
Upon successful completion of this course, students will be able to:
- Understand the role of media freedoms in preserving our democracy and building and maintaining a free society.
- Recognize the impact of political and economic influences on media content.
- Recognize the importance of ethical standards within mass media, as they relate to the pursuit of truth, accuracy, fairness and diversity.
- Evaluate media information through the application of media literacy and critical thinking skills.
Outcome Assessment Strategies
Assessment strategies may include:
- Qualitative examinations
- Quantitative examinations
- Research papers
- In-class participation
- Oral presentations
- Group work
- Reaction papers
- Service Learning
Course Activities and Design
- Weekly readings from course textbook and chapter quizzes.
- In-class activities including case studies, analysis of advertising, media vehicles, films.
- In-class discussion of the concepts and principles of mass communication, including monopolistic ownership, political and corporate influences, reflection of society.
- Supplemental films.
- Presentation and sharing of media-related research projects.
- Field exercises.
Course Content (Themes, Concepts, Issues and Skills)
Themes, Concepts & Issues:
- Histories and growth of different media
- Connections between types of media
- Print media
- Electronic media
- Persuasive Professionals
- International Media
- Connection between media and society
- Political Economy analysis of media
- Media literacy
- Media and democracy
Competencies and Skills:
- Be able to analyze the functions of mass communication systems and their effect on society.
- Be able to explain the histories and connections between different media.
- Be able to see how the dissemination of information influences individual perceptions.
- Be able to identify the differences and similarities in the broad range of mass media.
- Be able to make connections between and among the different elements influencing mass media.