Search Engine Optimization

Course Number: CAS 180
Transcript Title: Search Engine Optimization
Created: April 3, 2015
Updated: July 16, 2019
Total Credits: 2
Lecture Hours: 0
Lecture / Lab Hours: 40
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0


Course Description

Examines search engine basics, on and off-site optimization and analytics. Develops skills and techniques for Search Engine Optimization (SEO). Introduces Search Engine Optimization strategy and research techniques to stay current on industry SEO standards. Recommended CAS 101. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Create a tailored SEO plan for a new or existing website following current professional and/or industry standards including usability and accessibility.
  2. Demonstrate knowledge of SEO techniques for increasing and maintaining high search engine rankings.
  3. Employ research techniques to maintain knowledge of industry SEO standards.

Outcome Assessment Strategies

Assessments may include: objective tests, scored assignments, or projects, class participation, quizzes, research paper, written observations, journal reflections, and written assignments

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

This course covers:

  • Search engines
  • Spiders
  • Links
  • Indexing
  • Retrieving
  • Ranking
  • Layers
  • Site Optimization
  • Meta tags
  • Keywords
  • Usability
  • Accessibility