Marketing with Social Media

Course Number: CAS 102
Transcript Title: Marketing with Social Media
Created: April 3, 2015
Updated: July 16, 2019
Total Credits: 3
Lecture Hours: 10
Lecture / Lab Hours: 40
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0


WR 115, RD 115 and MTH 20 or equivilant placement test scores.

Course Description

Examines social media platforms, tools and strategies. Covers social media policy, legal considerations and community etiquette. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Identify the uses of social media as a marketing tool.
  2. Develop a social media marketing project designed to market a product or company.
  3. Identify guidelines for terms of service, copyright laws, privacy and community etiquette.

Outcome Assessment Strategies

Assessments may include: objective tests, scored assignments, or projects, class participation, quizzes, research paper, written observations, journal reflections, and written assignments

Texts and Materials

Possible texts:

  • The Culture of Connectivity by Jose van Dijck
  • Social Media Marketing by Tuten and Solomon
  • or OER

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

  • Using social media tools to build relationships
  • Building an online community
  • Creating and executing social media campaigns
  • Trends in mobile applications
  • Brand/product awareness
  • Increase web traffic
  • Tie in to SEO
  • Blogs
  • Niche Tools (FourSquare, Groupon, QR codes)
  • LinkedIn
  • Twitter
  • Facebook
  • Google+
  • YouTube