Entrepreneurship Capstone – Year One

Course Number: BA 196
Transcript Title: Entrepreneurship Capstone YR 1
Created: April 12, 2019
Updated: April 12, 2019
Total Credits: 2
Lecture Hours: 20
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), P-NP, audit
Repeats available for credit: 0

Prerequisites

Completion of 30 credits of required coursework for Entrepreneurship certificate

Course Description

Synthesizes the first-year of study, examining an entrepreneurial venture. Fosters creativity in the design and planned execution of the endeavor. Promotes awareness of the perquisites and pitfalls of entrepreneurship through interactions with actual business founders and owners. Prerequisites: completion of 30 credits of required coursework for Entrepreneurship certificate. Audit available.

Intended Outcomes

Upon successful completion of this course, students will be able to:

  1. Critically evaluate an existing business plan of an ongoing enterprise including description of the company, product or service, market analysis, competition analysis, marketing strategy, operations and implementation, and management team and financial plan.
  2. Communicate effectively with business owners, employees, and other stakeholders, using standard business terminology.
  3. Identify legal risks and rewards of three different aspects of an existing business.
  4. Deconstruct real-world examples of entrepreneurship in action from personal experience with business owners in the community.

Outcome Assessment Strategies

  • Class participation and discussion
  • Individual assignments
  • Case study analysis
  • Group projects
  • Presentations

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content (Themes, Concepts, Issues and Skills)

The goal is to provide students with real world interaction and examples to apply the knowledge in the entire course of study in the certificate and to present their findings and analysis. Part of the factor in choosing businesses will be a community based analysis of businesses a particular student may be interested in and taking a critical look at their choice.

These may be accomplished by the following:

  • Job Shadowing of a business owner or manager
  • Research and analyses of an existing business either public or private
  • Interviewing and/or examine the public record of entrepreneurs’
  • Talking to the owner, employees, customers and other stakeholders.
  • Interning at the business
  • Systems analysis of the ongoing business