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E-Business

E-commerce has changed the way that companies do business. Hints for starting an e-business:

Types of Websites

Tips to Promote Your Store

  • Submit your URL to search engines
  • Negotiate cross-links with other sites
  • Buy links from other sites
  • Set up affiliate programs
  • Keep refreshing your content
  • Advertise online with banner ads
  • Market via email
  • Create a signature file
  • Issue press releases
  • Print your URL everywhere

Inner-Directed

Inner-directed websites are created from the business’s point of view. The home page typically features the firm’s logo and accomplishments. Do not focus on specific products or services.

Information-Oriented

Information-oriented websites provide more information about the firm’s products and services. These sites function like electronic brochures. Reflect more of a customer focus but rarely communicate urgency or establish a two-way information exchange.

Transaction-Oriented

Transaction-oriented websites assume that every visitor is ready to buy and accordingly, place an emphasis upon price, product features and benefits. These sites place a premium on urgency. Price is used to encourage visitors to order “right now!”. Although transaction-oriented websites are the fastest-growing category of websites, these sites depend heavily on price incentives and may often fail to offer visitors a reason to return until the next time they are in the market to buy.

Relationship-Oriented

Relationship-oriented websites attempt to forge long-term bonds with visitors by establishing an ongoing dialog with them, fine-tuning the relationship between buyer and seller, and rewarding previous customers so they’ll not only buy again, but also recommend the firm to their friends. Relationship-oriented websites are intended to advance customers along the customer development cycle.