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Marketing Certificate Outcomes

Students who complete this certificate should be able to:

  1. Analyze market situations and evaluate possible marketing solutions in the context of a domestic business setting.
  2. Communicate effectively with customers, suppliers, employees, and other stakeholders using standard business terminology.
  3. Work effectively in a team or group setting.
  4. Develop marketing plans including elements of an environmental analysis, strategic marketing analysis, and marketing mix.
  5. Use computer applications for appropriate marketing analysis, presentations, and reports.
  6. Practice within the ethical and moral issues of business organizations.