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Introduction to E-Commerce

Course Number: BA 207
Transcript Title: Introduction to E-Commerce
Created: September 1, 2012
Updated: December 19, 2014
Total Credits: 4
Lecture Hours: 40
Lecture / Lab Hours: 0
Lab Hours: 0
Satisfies Cultural Literacy requirement: No
Satisfies General Education requirement: No
Grading options: A-F (default), audit

Prerequisites

WR 115, RD 115, MTH 20 or equivalent placement test scores

Course Description

Presents concepts and skills for the strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

Intended Outcomes

Upon successful completion of BA 207, Introduction to E-Commerce, the student will be able to:

  1. Demonstrate an understanding of the foundations and importance of E-commerce.
  2. Demonstrate an understanding of retailing in E-commerce by:
    1. Analyzing branding and pricing strategies.
    2. Using and determining the effectiveness of market research.
    3. Assessing the effects of disintermediation.
  3. Analyze the impact of E-commerce on business models and strategy.
  4. Describe Internet trading relationships including Business to Consumer, Business-to-Business, Intra-organizational.
  5. Describe the infrastructure for E-commerce.
  6. Describe the key features of Internet, Intranets and Extranets and explain how they relate to each other.
  7. Discuss legal issues and privacy in E-Commerce.
  8. Assess electronic payment systems.
  9. Recognize and discuss global E-commerce issues.

Outcome Assessment Strategies

To assess achievement of the outcomes any combination of the following may be used:

  1. Written examinations and/or quizzes.
  2. E-commerce case study analysis.
  3. Individual or group e-commerce related projects.
  4. Presentations.
  5. Research assignments.
  6. Homework and/or lab assignments that demonstrate the application of appropriate e-commerce technologies.
  7. Attendance and/or participation in class activities.
  8. In-class interactive role-plays.

Course Content (Themes, Concepts, Issues and Skills)

  1. Find and assess e-commerce web sites for quality, reliability and effectiveness.
  2. Evaluate e-commerce markets and transactions, including supply chains.
  3. Assess the effect of changing technology on traditional business models and strategy.
  4. Assess the impact e-commerce is having on how firms are organized and behave.
  5. Consider ethical and legal issues related to e-commerce technologies such as manipulation of graphic and sound information, privacy and control of electronic media.
  6. Design and prepare informative, organized, and accurate e-commerce related presentations of text, audio and graphical information taking into account technical and aesthetic considerations.
  7. Make ethical decisions related to e-commerce considering laws, privacy, and security.
  8. Communicate effectively and ethically using electronic media.
  9. Transmit text, graphics, and sound data electronically.
  10. Distinguish the basic components of a network.
  11. Identify differences in regulatory and legal environments as it relates to e-commerce.
  12. Communicate effectively using appropriate e-commerce vocabulary.
  13. Use critical thinking, problem-solving, and decision-making skills in evaluating e-commerce technologies.
  14. Use a web page editor to create effective web pages.
  15. Design (plan) a simple e-commerce web site.
  16. Create, modify, enhance and publish a simple e-commerce web site.
  17. Analyze e-commerce business needs and resources and match to technology considering human factors and budget constraints.
  18. Distinguish various e-commerce trading relationships.

Department Notes

The phenomenal growth in the last few years of the Internet and its related technologies has created new ways of communicating and trading. The most obvious effects of this change appear negligible; there are easier and less costly ways of doing the things we would do anyway. Overtime, however the cumulative effect of these changes has had a significant effect, such as the impact of e-commerce on business transactions. Entire supply chains are being re-engineered, as are the industries that participate in them.