Students completing the one-year certificate in Marketing are prepared to enter the marketing field as entry-level positions with firms in commerce, industry, and merchandising. Many of the students completing the certificate courses are ready to move into the second year of a two-year Marketing Associate degree program or a four-year bachelor degree program at a four year college or university.
|BA 223||Principles of Marketing||4||
Provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning and promotion. Recommended: BA 101. Prerequisites: WR 115, RD 115 and MTH 20 or equivalent placement test scores. Audit available.